SUNDAY FOREVER is a small female founded and run business based in NYC. The brand was born in 2016 out of a desire to make perfectly packaged, nice things that could be delivered to your doorstep or to someone special.

Hi, my name is Ashli and I'm the founder of this dreamy little corner of the internet. Long story short, I found myself 12 years into my corporate "dream job" unhappy, unfilled and at the top of the wrong ladder. So, I took a huge leap of faith and vowed to help rid myself and others of "Sunday Scaries". That's where the name of our brand came from, I wanted to create a little dream world where it felt like Sunday Forever.

To this day we pack and ship every single order from our studio with our very own human hands. We create and design everything in house and our customers and community are the reason we exist. We aim to delight you.


Our ethically produced luxury candles are hand poured right here in the USA using only the highest quality wax and ingredients for a clean burn. We work with a mission based company that pay female refugees a fair living wage through the art of candle making. Choose from our signature scents, light it up and relax.

You deserve nice candles.


It all started with our Signature Coconuts Perfume. At Sunday Forever we take perfume seriously. We set out to create the perfect luxury coconut scented perfume and it now exists because we created it. Our founder's background is in the beauty industry so thankfully she has super talented friends. We were lucky enough to work with master perfumer Jean Claude Delville to create this coconut scented masterpiece. Two more scents followed in the footsteps of Coconuts, first Eau de Babe and then Smokeshow. They both fill different gaps in our fragrance wardrobe, are always highly concentrated and made with highest quality ingredients. Everything at Sunday Forever is non-toxic and cruelty free. 


Our signature red string bracelets are made with our very own hands. Choose from our classic designs or customize your own. Choose your charms and we'll do the rest. Meant to be worn forever, stacked and collected. Wear and gift for protection and luck.


At Sunday Forever we take comfy-chic seriously. Our signature robes were designed with this top of mind, featuring two side pockets, sleeves made to be rolled up or left down and a double length belt for extra cinching.

Choose from a variety of fabrics, colors and prints.



Meet the gown of your dreams. Designed to be lived in, from the sheets to the streets. Two adjustable bow-tie straps, POCKETS (we love pockets) and side slits for an extra comfy, flattering fit. Choose from multiple colors and fabrics.



Whether you're new to crystals or a serious collector, we offer a curated selection of high quality of crystals. From our Crystal 101 Kit to our Mega Crystal Balls, we've got you good vibes covered.


You'll also find other can't-live-without-it, home-enhancing delights like our best-selling Air Detox Room Mist, Our Le'Coco Incense, Trinket Dishes and some limited vintage treasures from time to time.