WELCOME TO SUNDAY FOREVER

OUR LITTLE DREAMWORLD.

Established in 2016, Sunday Forever stands as a premier direct-to-consumer lifestyle brand, artfully merging fashion, fragrance, and lifestyle products to offer an antidote to the dreaded 'Sunday scaries.' We specialize in crafting a sanctuary of cozy, presenting a much loved collection ranging from scented candles and cozy apparel to meaningful handmade jewelry. Our founder, Ashli, leveraged her extensive 12-year background in beauty and fashion to create Sunday Forever, envisioning a brand that transcends the ordinary, offering pure delight to its clientele.


Throughout the years, Sunday Forever has nurtured a devoted community, bonding over a collective appreciation for nice things, meticulous attention to detail, and those little extra sparks of joy. Here, we like to think we’re more than just creators; we’re purveyors of happiness. Ashli's personal engagement and her passion for revealing the stories behind the brand have solidified a deep, genuine connection with our audience.


More than a brand, Sunday Forever is a sanctuary, acclaimed as the kindest corner on the web. Here, we promise a chill, vibey, inspiring, and inclusive retreat from everyday life. Our ethos—centered on personalized service, meticulous care, and unyielding authenticity—shines through our dedicated New York City-based team, who lovingly prepares and dispatches each order. Dive into our curated world of cozy luxuries, where every piece is a testament to our commitment to quality and an eye for detail, making Sunday Forever your ultimate destination for all things delightful.

SHOP NICE THINGS

WE'RE ON A MISSION

TO DELIGHT

A true small business, that's us.

Hi! i'm ashli, creator & founder of this little slice of the internet. We're a tiny team based in NYC, heading into our 8th year of business (because of YOU) If you need us, we're just an e-mail away.

GET IN TOUCH.

TO US, IT'S PERSONAL

Take 15% off your first order with code NEWHERE

Shop now

Let customers speak for us

from 2289 reviews
Beautiful body oil

I haven't used many body oils but this is a keeper, especially in my favorite scent. I blend it in after applying a non scented lotion and it's a great topper, making my skin extra smooth and smelling fantastic!! I will purchase again.

Kathy J.
Smokeshow Eau So Silky Body Oil
First time ordering and I am in love. Will be ordering again!

The jewelry came beautifully wrapped and quickly. Nice quality and I have not taken it of since it arrived.

Laura D.
Silver Evil Eye Tassel Necklace
A serious treat

My favorite little business offering the chicest life accoutrements. Smokeshow is a fav.

Coco
Luxe Touch Smokeshow Body Butter
Favorite Scent

I started wearing Smokshow perfume about a year ago and it quickly became my absolute favorite; it's so beautiful and subtle. My order recently had a minor issue and the company was fantastic in dealing with the problem. Beautiful fragrance and a top-notch business!

Kathy J.
Smokeshow Eau de Parfum
I want to dive my life into this scent

I usually hate powder scents but this one is different, fresher and more modern. I want this smell everywhere in my life, a body spray would be killer

Sarah W.
Puff Luxury Candle with Clouds and Powder

Love Sunday Forever!!

Marty
The Sunday Forever Scent Discovery Set
My new favorite!

I love everything about this scent! I had acquired a sample some time ago and was immediately enthralled. I finally decided to purchase a full size and am so happy I did. It arrived so thoughtfully packaged and it made the whole experience feel special. I will definitely be trying other fragrances!

Michele M.
Smokeshow Eau de Parfum Collection
Very cute

Pin is exactly as described and adds the perfect touch to wherever you place it.

Michele M.
Put a Pin in It Safety Pin
PomPom Candle

This candle is such an amazing scent! Everyone will be asking what smells so great when they walk into your home!!!😍

Darlene H.
Limited Edition Holiday Pom Pom Candle
So glad I found this!

so glad I found this company along with their fragrances! I'm in love with Smokeshow and 11 11. Wonderful everything! Packaging and samples!

Anonymous
The Sunday Forever Scent Discovery Set
Beach Vibes

I love this scent, it gives me all of the beach vibes. Definitely recommend!

Claire B.
Tanlines Eau de Parfum
Beach Vibes!

Love this beachy scent - definitely recommend! It makes me happy.

Claire B.
Tanlines Eau de Parfum
Smells like Vacation

This smells like a beach vacation, absolutely perfect. One of my favorites!

Claire B.
Coconuts Eau de Parfum Collection
Obsessed!

My friend bought a sampler set for all her bridesmaids and I was instantly obsessed with this one! Such a warm, comfy, but sophisticated scent. I ended up buying the 1.7oz bottle. (Though plan to buy other ones from the sampler as well, all are so great it's been too hard to choose!)

Katie M.
Smokeshow Eau de Parfum
So Lovely

I always order for specialty gifts for my friends and family. I love the way they are wrapped has its personal touch and so beautifully made and just to know that they are specially made by a female owned company is what I stand behind. Best company to order for gifts.

Stacy S.
HBD Birthday Candle with Buttercream and Smoke