WELCOME TO SUNDAY FOREVER

OUR LITTLE DREAMWORLD.

Established in 2016, Sunday Forever stands as a premier direct-to-consumer lifestyle brand, artfully merging fashion, fragrance, and lifestyle products to offer an antidote to the dreaded 'Sunday scaries.' We specialize in crafting a sanctuary of cozy, presenting a much loved collection ranging from scented candles and cozy apparel to meaningful handmade jewelry. Our founder, Ashli, leveraged her extensive 12-year background in beauty and fashion to create Sunday Forever, envisioning a brand that transcends the ordinary, offering pure delight to its clientele.


Throughout the years, Sunday Forever has nurtured a devoted community, bonding over a collective appreciation for nice things, meticulous attention to detail, and those little extra sparks of joy. Here, we like to think we’re more than just creators; we’re purveyors of happiness. Ashli's personal engagement and her passion for revealing the stories behind the brand have solidified a deep, genuine connection with our audience.


More than a brand, Sunday Forever is a sanctuary, acclaimed as the kindest corner on the web. Here, we promise a chill, vibey, inspiring, and inclusive retreat from everyday life. Our ethos—centered on personalized service, meticulous care, and unyielding authenticity—shines through our dedicated New York City-based team, who lovingly prepares and dispatches each order. Dive into our curated world of cozy luxuries, where every piece is a testament to our commitment to quality and an eye for detail, making Sunday Forever your ultimate destination for all things delightful.

SHOP NICE THINGS

WE'RE ON A MISSION

TO DELIGHT

A true small business, that's us.

Hi! i'm ashli, creator & founder of this little slice of the internet. We're a tiny team based in NYC, heading into our 8th year of business (because of YOU) If you need us, we're just an e-mail away.

GET IN TOUCH.

TO US, IT'S PERSONAL

Take 15% off your first order with code NEWHERE

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Let customers speak for us

from 2261 reviews
Best present ever

My best friend lives in another state so we don’t get to see each other often so I was able to send her the Coconuts Reed Diffuser. The Coconuts Perfume is my favorite and I wear it almost every day, this way my bestie can get a whiff of her diffuser and be reminded of me. Along with the birthday candle and the care Sunday Forever takes in wrapping everything it’s the best birthday present ever!!

Edith Webb
HBD Birthday Candle with Notes of Buttercream & Smoke
Love this site!

Adorable items and EXCEPTIONAL customer service!

Darlene Walz
Put a Pin in It Safety Pin
The BEST

Love spoiling myself on my birthday and Sunday Forever is the perfect way to do it. Always is such a treat receiving one of their packages. The coconut lotion smells HEAVENLY too.

Erin Erin Miller
Morning Luxury Candle with Sea Salt and Sage
Gorgeous, thoughtful, special

The jewelry is beautiful and beautifully packaged. We absolutely loved the thoughtful curation of scents and we're looking forward to placing another order!

Isabella Caballero
Evil Eye Tassel Bracelet
Love each item!

My smiley new happy socks are high quality and look so cute on. I almost feel bad wearing them because I don't want to ge them dirty but I simply must show them off! My perfume dabber set came so nicely packaged too. So so cute!

S E
Get Extra Happy Socks

always a delight to open a gift from you. mornings is the only scent I consistently want to fill my room with.

Tracy Taylor
Morning Luxury Candle with Sea Salt and Sage
Lovely Lightweight Lotion

The Luxe Touch Smokeshow body butter is a beautiful, lightweight lotion that goes on light and gives skin just a touch of the lovely Smokeshow frangrance.

Kathy Jochim
Luxe Touch Smokeshow Body Butter
Rich and Lovely

My favorite candle is Rich, love the smell.. excited to have and my evil eye bracelet needed replacing so got a new one - love all my red string bracelets… pairs nicely with my evil eye necklace

Stacey Valentine
Evil Eye Bracelet

I’ve been searching for a coconut lotion and coconut perfume and I found it at Sunday Forever !!!!

Marylin Zuni
Coconuts Eau de Parfum Collection
Best Smells Ever!!

I love all your products!

Colleen Luna
Blk Velvet Luxury Coffee Scented Candle
Beautiful intoxicating special

I have only tried the coconut scent so far and am in love with it.

CASON FRANCIS
The Sunday Forever Scent Discovery Set
Absolute Perfection!

From the minute I opened my beautifully packed order I knew I was in for a treat! And I was right - my custom charm bracelet is the cutest and have been wearing it non-stop. It’s my little secret weapon to keep the bad vibes away! 10/10 recommend!!

Lauren Murray
Design A Custom Lucky Charm Bracelet
Amazing, pretty, thoughtful

Amazing, pretty, thoughtful

Marianna Gurovich
Smokeshow Eau de Parfum Collection
Amazing smell!

I smelled the Tanlines candle in a store and was immediately obsessed! I decided to look up the company and see what other products were made and that’s how I discovered the perfume! I was so excited!! I love it and will definitely reorder.

Wendy Muschett
Tanlines Eau de Parfum
Totally love it!

Have ordered many bracelets. Always love them!

Chelsea Korenberg
Design A Custom Lucky Charm Bracelet