WELCOME TO SUNDAY FOREVER

OUR LITTLE DREAMWORLD.

Established in 2016, Sunday Forever stands as a premier direct-to-consumer lifestyle brand, artfully merging fashion, fragrance, and lifestyle products to offer an antidote to the dreaded 'Sunday scaries.' We specialize in crafting a sanctuary of cozy, presenting a much loved collection ranging from scented candles and cozy apparel to meaningful handmade jewelry. Our founder, Ashli, leveraged her extensive 12-year background in beauty and fashion to create Sunday Forever, envisioning a brand that transcends the ordinary, offering pure delight to its clientele.


Throughout the years, Sunday Forever has nurtured a devoted community, bonding over a collective appreciation for nice things, meticulous attention to detail, and those little extra sparks of joy. Here, we like to think we’re more than just creators; we’re purveyors of happiness. Ashli's personal engagement and her passion for revealing the stories behind the brand have solidified a deep, genuine connection with our audience.


More than a brand, Sunday Forever is a sanctuary, acclaimed as the kindest corner on the web. Here, we promise a chill, vibey, inspiring, and inclusive retreat from everyday life. Our ethos—centered on personalized service, meticulous care, and unyielding authenticity—shines through our dedicated New York City-based team, who lovingly prepares and dispatches each order. Dive into our curated world of cozy luxuries, where every piece is a testament to our commitment to quality and an eye for detail, making Sunday Forever your ultimate destination for all things delightful.

SHOP NICE THINGS

WE'RE ON A MISSION

TO DELIGHT

A true small business, that's us.

Hi! i'm ashli, creator & founder of this little slice of the internet. We're a tiny team based in NYC, heading into our 8th year of business (because of YOU) If you need us, we're just an e-mail away.

GET IN TOUCH.

TO US, IT'S PERSONAL

Take 15% off your first order with code NEWHERE

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Let customers speak for us

from 2243 reviews
My City Apartment or An Outdoor Oasis?

Lighting this candle before I start my workday and after logging me off, makes me feel like I’ve transported to an outdoor oasis. The smell is as if I’ve having a picnic in a secluded park. Bummed that this is a limited scent because it’s definitely a new favorite.

Davina Hamilton
Limited Edition Pretty Bird Luxury Candle | Wild Flowers & Blueberry Bush| Sunday Forever

The perfect scent

Melissa
Tanlines Eau de Parfum
Excellent customer service

Love that you hand write notes and when I told them my nieces birthday was the next week you made sure to get it on time!! Will definitely order again!

Kathy Gallo
Smokeshow Eau de Parfum Collection
Love the presentation!

My first order and I really like the quality of my bracelet! Thank you!

Cynthia Stamp
Mega Red Adjustable Double Knot Bracelet
Nice coconut fragrance

Great product. I have been searching for a realistic coconut fragrance for layering. This was a good option.

Hiawatha Knight
Coconuts Eau de Parfum Collection
why'd I look this one over for so long?

that's the first thought I had when I first smelled this beauty! it's grounding, calming, and pretty - I'm so glad I added it to my collection of SF candles!

Amanda R
Green Luxury Candle with Palo Santo and Cedar
beautifully cozy and fun

I was so impressed by the perfumes and the packaging. I even requested a tester for pretty boy which they included for free. Coconuts has become my perfect everyday scent. I cannot recommend this brand enough!

Taitasi Quinata
Pocket Sized Scent Samples
Beautiful packaging

The fragrances I bought all smell lovely. It’s rare I receive a discovery set and like more than 1 or 2 of the scents but all of these scents were really nice.

Jehda Honculada
Pretty Boy Eau de Parfum
everything was great

i wanted to try the detox room mist and i liked it. the keychain was smaller than i thought it would be but very cute.

Miriam Zaslavsky
Mega Scented Reed Diffusers
Heavenly, decadent, delicious

It’s always a good day when this candle arrives! It’s such a beautiful blend that immediately transforms your home into a spa. Simply the best!!

Bonnie Sultan
Smokeshow Luxury Candle with Blonde Woods and Whipped Musk
Adorable, dainty, & perfect

Just what I was looking for, not my first purchase & definitely not my last. Always so cute from the packaging to the items .

Nicole Dente
Design A Custom Lucky Charm Bracelet
Love the product

Le coco smell so good people were asking where can i buy some

Nancy Balverdy
Le Coco Coconut Incense
The best perfume

I love the Coconuts perfume. The small sample sizes are perfect for travel. It’s the only clean perfume brand that I love and that doesn’t bother me, as I’m sensitive to fragrance. The packaging is beautiful too.

M.
Pocket Sized Scent Samples
Love everything by Sunday Forever

I love everything this company makes! The scents are beautiful and long lasting and everything is wrapped beautifully!

Theresa Victoria
The Sunday Forever Scent Discovery Set
So Dreamy ! Thoughts and Recs

Smokeshow is a wonderful scent, very feminine with a hint a musk to it. It reminds me of summer late afternoons wearing flowy clothes (if anyone gets the vibe as well!).

I will say, the scents are more on the light side - the sillage will not be intense, perhaps more close to skin. I like a stronger, filling the elevator, type experience. What helped for me is layering the oil and fragrance. I haven’t seen anyone mention it, but the petit cologne is formulated to be a more concentrated version of the perfume. I think a description should definitely be added for it, I was unsure for a bit on what it was meant to be.
It’s in a dabber bottle which I did not prefer, so I transferred it to a spray bottle; felt less wasteful and allowed for a more potent blast.

The oil is lightly scented but such a luxe formula. Even if the scent is not strong enough for you, it’s goes on the skin so smoothly and absorbs very well. I wake up so soft - I think it works fantastic as a final step in your general skin routine and since it’s an oil, very little goes a long way. On its own, it’s a skin scent, but this also makes it slightly neutral enough that you could use it with other things. Layered with the others in this line though, the scent will pop more.

Overall, my recommendation if you want a stronger scent is layering the body butter > oil > petit cologne in a sprayer. Or the oil then petit cologne works, which is what I did!

AJ
Smokeshow Eau de Parfum Collection