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Close-up of a hand holding a perfume bottle mid-spray, mist catching warm light against a soft neutral background
3 min read
It's not you. It's the top notes.
Long-lasting perfume is almost never about strength. It's about base notes. Here's what lasts all day, and why the ones we make genuinely do.
Close-up editorial shot of a hand spritzing a Coconuts Eau de Parfum bottle, mist dispersing into the air, muted neutral tones
2 min read
WTF Is Smellmaxxing?
Smellmaxxing isn't about wearing more fragrance. It's about building one. How to layer body oil and EDP for scent that actually lasts.
Black and white editorial flat lay of folded denim jeans with a CK One perfume bottle, 90s nostalgia aesthetic
5 min read
Your Nose Is Nostalgic for the 90s
The 90s keep coming back in a way that feels like more than just clothes. There is something underneath the nostalgia that is genuinely neurological. And because we think about scent for a living, we have a lot of thoughts about it.