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The Sunday Issue

Visuals, rituals, and the nice things in between.
Close-up of a hand holding a perfume bottle mid-spray, mist catching warm light against a soft neutral background
3 min read
It's not you. It's the top notes.
Long-lasting perfume is almost never about strength. It's about base notes. Here's what lasts all day, and why the ones we make genuinely do.
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Close-up editorial shot of a hand spritzing a Coconuts Eau de Parfum bottle, mist dispersing into the air, muted neutral tones
2 min read
WTF Is Smellmaxxing?
Smellmaxxing isn't about wearing more fragrance. It's about building one. How to layer body oil and EDP for scent that actually lasts.
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The Best Coconut Perfume That Actually Lasts (And Doesn't Smell Like Sunscreen)
3 min read
The Best Coconut Perfume That Actually Lasts (And Doesn't Smell Like Sunscreen)
Most coconut perfumes fade fast or smell like sunscreen. Here's what makes a coconut perfume actually last, and why Coconuts Eau de Parfum by Sunday Forever is different.
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